INTRODUCTION
In an ideal setting, data retrieval and handling ought to go hand-in-hand with proper data
management schemes. The Advertising Industry has grown to a stage where companies can
no longer do without user data, hence the hunger for such. There however in recent times
has been a two-party monopoly – more accurately, a duopolistic setup, chiefly occupied by two media and ad data giants- Facebook and Google. As with any monopolistic setup, abuse
is inevitable as restrictions are not hard to come by in the absence of restrains.
The Data Privacy Virus
In present times, we are not oblivious of the heinous atrocities been wrecked in the
advertising technology industry, all in the bid and name of advertisement-driven ventures.
Users like you and I are very much aware of popular cases such as the Cambridge Analytica
Political Brouhaha, the Facebook Saga, the numerous false twitter bots and a host of several other occurrences associated with companies’ retrieval of user data and their corresponding handling of all such data. Let’s not even get started on the myriads of legal battles associated with the manner in which these fortune 500 companies handle data collected from users that are meant to be otherwise anonymous but end up in the wrong hands.
The very industry of data trading and retrieval has been vitiated by these acts which have in
turn aided in scaring users away from an industry that ought to thrive on a mutual
agreement between willing users and data-hungry companies. Unfortunately, more often
than not, these companies have rather resorted to covert means of retrieving and using
these data. And it appears that with each passing day, users are made to be more and more aware of various privacy risks brought about by companies and more revelations of how user data are wrongly handled.
Liberty Offered by Liberdy
Having come to terms with the limitless opportunities that abound within the Adtech
industry, Liberdy is proposing an ecosystem that would be able to effectively tap into all
these opportunities while still respecting as well as embracing the need for control, accuracy
and privacy as means for mitigating challenges otherwise experienced. It is a disruptive
approach with a model that aims to expose the current sham of an Adtech Model that
currently sits atop the Pyramid of Digital
Advertising Technological Industry.
It is envisioned to be a key partnership between two key stakeholders, namely: the The
end Users and The Advertisers. In this partnership, no one goes home vanquished, as
everyone stands to gain on all ends.
Liberdy’s decentralization model would be fully driven by four crucial pillars thus:
A communal database foundation which would belong to no one in particular and to
everyone but would boast of top security, thereby ensuring law and order with
respect to the access and retrieval of user data.User Experience which would be encompassing varied levels of capabilities which include either using anonymous identities to sign on or using their direct identities for registrative purposes. Users would retain exclusive rights to issue permissions to
whatsoever third parties that might be requiring their data and would reserve the right to edit and control whatsoever content they have hitherto contributed to the data foundation.Serving as a bridge between the Database Foundation and the Advertisers is a layer
known as the Advertising Application layer. This brings in the monetization perspective to the whole scheme and assists in the purchasing of data by the advertisers.A reliable interface and infrastructure provides a seamless collaboration between
the three previous pillars of the Liberdy platform. With its high level security, transparency, efficiency and potential scalability of growth are all made possible by the pillar.
Conclusion
It is well obvious but might suffice to reiterate that the coming of such alternative to the
sham of an industry we presently boast of would indeed surely spark a revolutionary wave
that might change the way we see advertising data in the world.
Token Specifications
Token Ticker: LIB
Token Type: Utility token
Platform: Ethereum
Total Supply: 300 million
Token Price: 1 LIB=$0.1 USD
Soft Cap: $5 million
Hard Cap: $30 million
Token distribution
How It Works
TEAM & ADVISORS
Having observed the decay and stench erupting from the Adtech industry, a group of
experienced veterans in the sector have come together to see to the birthing of a life-
changing innovation to ensure a definite and lasting solution to the menace brought about
by the carelessness and recklessness of these aforementioned companies. These persons
are individuals who over the years have been insiders to the happenings and core workings
of the industry and thus are in the best spot to bring about such a revolutionary offer.
Some of these phenomenal “men” include but are not limited to the following:
Mr Koby Ram who is functioning as CEO, Mr. Itsu Tamam to function as the Company’s Chief
Technological Officer, Dr Anna Becker, the Chief Scientist, Mr. Anton Suslonov, the
Economist and Mrs. Gali Rosen the Chief Marketing Officer.
To learn more about this revolutionary project, kindly visit the links below
Website: https://liberdy.io
Whitepaper: https://bd7me1gf9gn36n2ki11xi17j-wpengine.netdna-ssl.com/wp-content/uploads/2018/05/whitepaper-v1.1-FINAL-1.pdf
Medium https://medium.com/@liberdy/its-time-to-reclaim-your-data-85a1775abe73
Steemit: https://steemit.com/@liberdy
Social Media
Twitter: https://twitter.com/Liberdy_
Facebook: https://www.facebook.com/liberdy.io/
Telegram Community: https://t.me/liberdy
Writer: bobbyjay
Bitcointalk Profile Link: https://bitcointalk.org/index.php?action=profile;u=1797812;sa=forumProfile