3.7 billion people are now online

A new report has found that half of the world's population -- some three-point-seven billion people -- is now connected to the internet.

Examining data from two-hundred-38 countries,... social media management platform Hootsuite and global social media agency We Are Social found that internet penetration increased by ten percent in the last twelve months.

Global social media use has increased by 21 percent in the last twelve months, reaching two-point-eight billion users globally, with more than 90 percent of users accessing social media from mobile devices.

Korea ranked top of the list in terms of mobile internet shopping.

Published on Jan 27, 2017세계인구 50% 인터넷으로 연결되고 모바일은 PC를 앞섰다

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More than half the world now uses a smartphone;

Almost two-thirds of the world’s population now has a mobile phone;

More than half of the world’s web traffic now comes from mobile phones;

More than half of all mobile connections around the world are now ‘broadband’;

More than one in five of the world’s population shopped online in the past 30 days.

http://wearesocial.com/blog/2017/01/digital-in-2017-global-overview

The 2017 key findings include:

Internet penetration increased by 10% in the last 12 months to hit 3.773 billion, or 50% of the world’s population.
Global social media use has increased by 21% in the last 12 months, reaching 2.8 billion users globally.
Mobile social media use has increased by 30% year-over-year to surpass 2.5 billion users globally, with 91% of social media users accessing social from mobile.
North and South America saw 8% year-on-year growth in regional internet penetration. The United States alone contributed 22 million (25%) of the 88 million new social media users across the region in the past year. Increased use of smartphones and social messaging has driven a significant shift in how people communicate. As a result, organizations should plan to transform their communications strategy to increase customer engagement and real-time interaction across the customer journey.

https://hootsuite.com/newsroom/press-releases/digital-in-2017-report

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