+Find out everything you can about the development team / team composition
+Read the ANN thread on BitcoinTalk / Community and Social Media
+Stage of the project and VC investments
+Read the whitepaper / road map
+What do they need the token for? Is the blockchain necessary?
+Token distribution – when and how
+Quality of the code – Meet Githhub
+Be cautious and do your own extensive research
+Don't put all your eggs in one basket
The Bottom Line - ICOs will become more and more mainstream as a method for raising huge funds for projects. There will be plenty of projects to choose from.
It is key to investigate and read as much information as possible and write down all the important aspects, positive and negative, before making an investment decision. Post your advice and suggestions to encourage other steemian.