Yeap, the customer avatar or client persona is a powerful tool to help us craft messages that are more powerful and "connect" with our audience. I love to see the other stuff you do at your digital agency that you can bring into Steemit. Marketing has a lot to do with psychology, and as I believe since most Steemians are humans (kidding, but I gotta factor in the bots), the same principles will apply too.
RE: 8 Content Strategies to Excite & Engage your Steemit Followers