I like the topic, and I believe Hive needs a lot more advertising with a lot less money spent. I really can't comprehend how a $50,000 banner in a handball stadium, with only a few thousand attendees per year, can onboard people. Even if someone notices the banner, they would likely forget it by the time they get home. The same goes for the Hive rally car.
With $50K, placing ads on Instagram and Facebook could be much more effective. A link could lead users to a page that educates them on the basics of Hive, answers questions, and helps them create an account where they'd receive Hive Power as a reward. For context, a $500 ad on Facebook and Instagram could reach 50K to 150K people in just 5 days.
RE: Hive marketing thoughts