I honey didn't think handball was still a thing until I saw the Olympics this year. I thought it died thirty years ago with my beloved high school career. The recent numbers from valueplan I think are very telling. I'm not saying people are milking the system but perhaps the answer to why handball is because we allow it. $50,000 for a $10,000 sponsorship (or whatever). I'm almost sad I didn't think of it myself!
RE: Hive marketing thoughts