I think for me it's because I go to the town halls, interact and watch the discord channels and been with the game since Alpha that I was ok with the lack of information because I see more of what's going on then someone on hive that wouldn't be playing the game and as super active in the community. So those unknowns to me where already fulfilled simply because of the close interaction I've had with the application over the many years. While I can see from your viewpoint that it's missing and I would agree that it in fact is and would be confusing and a very hard unknown ask from the outside looking in.
I also believe that there's really two proposals that should be made instead of this one. One for work to be done to integrate brand awareness and more hive details into the game to expose more players to hive and then a proposal later with better details for a marketing plan which would be backed with conversion numbers via the new onboarding system they are still currently working on.
RE: And there I was, thinking i could avoid politics