...Its pretty much always been amusingly crap in a frustratingly promising sort of way...

This is it. The best description of Hive I have seen so far

Why don't we make this our marketing tagline?

^{_{It's beautiful!}}

HIVE

Social media that's amusingly crap in a frustratingly promising sort of way

I can see it now... Farcebook, Twitter, YouTube ads, bus stops, billboards, magazines!
TV! Radio promos! Infomercials! Celebrity endorsements! Skywriting over the cities of the world!

This is the future!

A !PIZZA and a !BEER from me

Thanks for the laugh