Blue Origin, what Elon Musk call the copycat of SpaceX, owned by Jeff Bezos has been performing less to SpaceX in the Space industry. SpaceX has made a lot of deals with NASA as well as other private companies in the telecommunication industry who want to work on space as well as put satellite on space.
Although SpaceX has been taking the lead currently, there are several aspect in which Blue Origin plans to rule in the future. Blue Origin plans to kick off a life changing adventure of taking people on a vacation to Space. Blue origin also has a contract with the Airforce worth $500M which is a good addition to the $2B which has been spent so far.
Blue Origin aims to go to the moon before 2025 and to achieve this, Blue Origin has created the Blue Moon for the landing to the moon and NASA plans to use the Blue Moon to land astronauts in 2024. In future, Blue Origin plans to build a colony on the moon and with this, Jeff Bezos's Blue Origin will surely see the light in the future.