The Future of Hive Marketing
Apparently, we the amazing blockchain citizens of hive are beginning a new marketing phase calling for printed business cards.
Being the marketing samurai that I am, I decided to go with the completely free website Canva to craft a template for the contest.
I started off by reading the contest post a few times over just so my Samurai brain could fully comprehend the scope of work.
@acidyo/hive-business-card-design-contest
This new promotion is targeting the Philippines specifically but the copywrite is all supposed to be interchangeable.
The easiest way to get started in anything is to follow the leader so I began looking for a template.
It All Begins With a Template
I found an existing business card template that I liked and just replaced the rounded aesthetic to promote hives hexagonal logo imprint.
I imported our logo in and change the colors for better contrast then began working on the text body.
Settled on some solid copywrite from the hive.io landing page and an invite to discord for the front side.
I really liked the directional aesthetic of the hexagon driving focus to the QR code.
It may be more effective to direct the focus to the text "Call to Action" invite to discord, however.
Business cards are considered a standard
The backside I spent a considerable more amount of time tiling the logo in the hexagonal format for the background.
I personally really like to flip the business card format this way going vertical, and I hope you all enjoy its presentation here with my hive business card template.
I grouped this background layer together and lowered the opacity then put a rounded edge rectangle with a slightly lowered opacity for content delivery.
This side could use different colors for the text box to potentially achieve different results for different regions or communities.
The most valuable deal offered on the platform is what I decided to advertise "20% APR Savings" but any number of slogans or copywrite would do well here.
"feeless transactions" "diverse communities" "social governance"
Not 100% sure what would be the best converting copywrite, but I would love to hear your thoughts!
As I stated before this is just a mockup template that I made on Canva, you can easily access/modify it for free using the link below 👨🎓
Business cards provide a unique way for people to remember and contact you after meeting or networking an event.
This was really fun to make, and I would be happy to answer any questions you all may have.
Thanks for your support!
CHEERS