It all comes down to user experience and having a reason for them to be here.
Why would they choose a Hive app over what they are presently doing? It is not because of rewards. We tried that approach and it failed.
The reason is because of the benefits that are offered here. Immutability is important to those who had their accounts closed. Censorship resistant is vital to those who were silenced on the mainstream platforms.
At the same time, if we can provide a better user experience while also catering to what they do NOT have on Web 2, we will have a smash hit.
By the way, are you optimistic about Hive's future? I couldnt tell from the video.
RE: Web 3 is The Black Hole