I think they should consider creating something new and reinvent themselves with AI rather than trying to bring a dead horse back to life. It will be very hard to revive Bing and they'll probably end up wasting a lot of money again. In my opinion, Samsung integrating Bing as the default search engine wouldn't be able to bring Bing back to life. Google has already been firmly edged in the minds of the people.
RE: Microsoft's Attempt To Revive Bing