What would be your suggestion for the marketing approach? I don't think providing incentive is sad, but I do agree engagement should (at least eventually) come natural. Obviously people are fully willing to engage freely without any reward as mainstream social media have shown. Hell, they'll even endure crazy amounts of shitty promo messages.
Now I'm kind of glad this isn't some facebook or insta 2.0, in general the actual content here is much more interesting. When I think about the marketing I'm not sure if Hive is ready for a full blown campaign yet, or rather if the rest of the world is ready for it. It's a certain kind of people that currently comes on here and actually stays. I've seen many posts about people referring friends/family where all of them quit again sooner or later. Maybe what we need to do is look at the type of people that would currently be interested in the platform in the state it's at right now. Identify the audience and then target it as such?
RE: Paying It Forward & Setting A New Standard