LeoAds | How to Earn Ad Revenue and Transparency

LeoAds has been quite the interesting project within the INLEO ecosystem. It's required dozens of iterations and we've had to go all the way back to the drawing board so many times.

With that being said, on January 18th, the first payment went through. It was a major feat to finally get something live and out there. This marked us being 95% complete with LeoAds.

There was still more work to do, but pushing it out into a live environment is the only way to crush that last 5% - as many things are in the world of software.

We thought it would only take about 2 weeks to get the final kinks worked out, but it ended up taking longer. The payouts were intended to be on the 1st of each month after that 1st successful payment on the 18th.

Well, as things tend to happen, it took longer than we expected to finish our work on LeoAds.

The 1st of Every Month... Now

Wen ads?
Wen ads?
Wen ads?

Oh you could hear the joyful chanting from the rooftops! Wen ads became the go-to tagline for the past 4 weeks.

Well, we can finally say... now.

On the 1st of every month from now forward, LeoAds will autonomously distribute each month's ad revenue to Active LEO POWER Holders.

Take special not of "Active"... we'll get to that.

Most people are not aware of how LeoAds works. I'll give you a very very brief run-down. Feel free to visit the docs or last major post about it for more details:

INLEO's UI has ads. We display these ads and generate revenue. That revenue autonomously buys LEO on the open market.

Users who are active on the platform become eligible to earn LEO from the LeoAds Smart Contract Pool. This pool works a lot like the regular LEO (or HIVE) rewards pools. You have to take certain actions in order to get paid from the pool.

On the 1st of each month, a snapshot of user activity from the past month and also the current LEO POWER balances of all holders is taken.

Then, the contract weeds out who is eligible and who is not. Once determing who is eligible, the LeoAds Pool pays you on a stake-weighted basis. More LEO POWER staked = more LeoAd Pool received.

Activity & Transparency

Quite a few people are upset at the lack of transparency on how the activity barometer works.

In fact, it's fully transparent. We've told you that it grades you on a curve based on how active other user's are.

The only people I've seen who are upset are the people who want to know "exactly how many threads or blog posts or upvotes do I need to conduct in order to be eligible each month?"

The reason they are upset is the very reason why there is variability to the activity requirements.

If your goal is to do the bare minimum required activity and get paid, then you won't do well within the INLEO ecosystem.

If your goal is to simply be an active user of the platform each month, then you will do very well. It's actually that simple.

That being said, we will now start publishing the retroactive display of who is eligible and who is not in these blog posts on the 1st(ish) of each month after the LeoAds pool payout is completed.

This will show you who is active enough to earn LeoAds and who got a distribution. If you didn't make the eligibility list it's because:

  1. You didn't make enough threads
  2. You didn't upvote enough content
  3. You didn't make enough blog posts
  4. You powered down LEO within the past 3 months

The exact numbers for each category CHANGES each month based on the activity of others. It is purposefully ambiguous to avoid people gaming the system and skating by each month doing the bare minimum.

That's the point people.

To be eligible this month:

  1. 0 blog posts
  2. 2 threads
  3. 0-25 upvotes
  4. No powerdowns in the last 90 days

As you can see, the bar is pretty low. This bar can fluctuate each month as other users are active but keep in mind that spending even a few minutes on the platform is likely all it takes (in the entire month) to maintain your eligibility.

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