Hi,
Today we will talk about Presearch.
Presearch is a privacy-friendly search engine that uses cryptocurrency brands as an incentive to decentralize web search in the hope of losing Google's access to Internet users by misusing its search data. Presearch, founded in 2017, is a pro-privacy start-up that uses cryptocurrency token incentives for decentralized search, hoping to loosen Google's grip on Internet users and gain experience stemming from the frustration of decades of trying to create local listings for businesses in an attempt to downgrade Google.
Given that Presearch was founded in 2017 its current search volume for the niche it targets is respectable. Presearch has 2.2 million registered users and an average of 1.3 million searches per day. This corresponds to the search volume of DuckDuckGos in 2012 (3 years in business).
It is a decentralized search engine operated by a community of 11 million users that uses cryptocurrency tokens as an incentive for decentralized searches. The search volume has soared by more than 300% since the beginning of the year.
One of the first in the room, Presearch, is a blockchain-based search engine that is described as an open, decentralized platform that rewards users with presearch tokens based on their use, promotion, and contributions to the platform.
Presearch is currently being tested and uses its own crypto-tokens to reward users, early adopters, developers and other stakeholders who contribute to the platform's growth.
Presearch takes an unconventional approach, unlike existing search engines, by using an open-source decentralized blockchain index curated by Reddit community, supported by machine learning algorithms.
Therefore, this search engine does not require billions of users to be a profitable business. By building a search engine to rival Google, Presearch has the aim of building a strong hamlet of users interested in creating their own corner of the web. We are optimistic and believe that by implementing the vision and strategy of Presearchs we can provide the world a next generation community-driven, community-driven, decentralized open source alternative to the closed enterprise search engines that exist today.
In a world where 77% of searches are controlled by one company, influenced by trillions of dollars in spending and shaped by people's perceptions of the Internet as the primary gatekeepers, a new, community-oriented, open search engine is a necessity. Presearch’s vision of community-owned choice on a rich online playing field places Google in the squat search box, a kind of pluralistic, collaborative common that welcomes multiple search providers, rewards community-curated search results for more diversity and encourages Internet users to discover and democratize the diversity of search results, not only things big tech wants them to see. Google is adding a private, decentralised search engine such as Presearch as the default option for new factory reset Android devices in the UK and Europe.
This means that users have greater control over the information associated with their search activity. There is not a single company that controls all search data and sells it at its discretion to retailers and marketers. As a result, users control their own search data instead of selling it to merchants or marketing companies or selling it to a centralised search engine company.
Users can specify their preferences and access the information they want without enveloping themselves in a filter bubble that amplifies their prejudices and bad behavior and forces them to click on more ads. Unfavorable for Internet marketing: Decentralization is great for individual users, but unfavorable for marketers who want to use the data collected by search engines to conduct targeted marketing.
The company says it doesn't track users' searches, meaning ads can be targeted at users based on their search history. Some improvements in order to reduce the collection of user data, such as Google's recent announcement to remove third-party tracking cookies from Google Chrome, are a step in the right direction. However, these improvements do not provide users with transparency about the use of their data collected by Google.
Google's symbiotic relationship with publishers and everyday web users accounts for more than 80% of its revenue. Every day, 3.5 billion searches go through Google's search algorithm. Presearch has handled more than 1 million searches initiated by 23 million registered users.
The recent privacy war between Apple and Facebook has drawn attention to personalized user data that companies collect through third-party tracking. This is but one of several problems that come from hyper-centralization that characterizes today’s tech mega-platforms (GAFAM: Google, Amazon, Facebook, Apple, Microsoft ) and the emerging "sharing economy" spearheaded by Airbnb, Uber and others.
Using blockchain can give you more privacy in finding the products and services you love. Unlike popular central search engines such as Google, Bing and Yahoo, we don't ask any decentralized search engine where there is no central control but rather a distributed network. Unlike search engine companies such as Google and Microsoft, which own your data, you own them and control access to your own data with private keys.
In summary, PreSearch offers a well-organized, modern, independent and privacy-oriented search engine and can be considered a serious alternative to Google's dominance in web search.