Being 2 years already here, starting a 3rd one and after some mistakes, ups & downs, I finally begin to truly understand how Hive works.
As you said it's not in any way a simple platform and at this stage of development it's not very intuitive to use as well, but with time it will get better. The way I see it Hive is a business that needs to be managed properly, but this gives everyone the opportunity to get adequately rewarded for their efforts in content creation(and not only).
RE: Is Hive a simple Platform? - ¿Es Hive una simple plataforma? [English Subs]