Ok so I discover this coin doing a recent learn to earn on coinbase... so I guess thier strategies works!
Apparently it is meant as a engagement tool directly from providers to the staff. The idea being you check in at shops, scan reciepts, buy certain products and get SHPLY coin that can be converted to fait or sent to coinbase
So this is Australian based so far... sorry everyone else. Looks like a lot of mainstream aussie stores are playing and some big brands
Now you have to download an app and give some personal details so you might not like it, not sure of all the mechanics yet but the more quests you do the higher the modifier
So far I have done one reciepts and one learning video for 60 cents, one SHPLY IS 1 CENTS. It also asked me to correct some scanned items for extra coin so maybe I am training thier machine?
Overall looks like a free way to get some coin that is transferable to a main stream exchange, so good lucky