Well can't say people should/would be content having 0 rewards for their time here for now, but I get your point and agree to a large degree.
Also in addition to privacy, Hive is a less toxic, less showy and more informative platform compared to facebook filled with a lot of useful knowledge. Facebook's main advantage I see now is in terms of reach, but even at that the overall benefits are quite close despite the huge gap in numbers
RE: With 0 rewards, you’re still winning on Hive compared to Facebook