Source: Nike
Competition for well-known companies is getting hotter and has started to enter the metaverse world, starting from Facebook which changed its name to meta and started announcing to engage in the metaverse world. Now the leading brand company NIKE this time is entering the metaverse world how, in this post, I will tell you how NIKE goes into the metaverse.
Nike Enters Metaverse
Nike's move to enter the world of Metaverse by starting to enter the virtual game world, namely Roblox. In the Roblox game, Nike made NikeLand. In the Nikeland the building was made similar to the one in the original NIKE company building through the Roblox game.
Later in NIKE LAND, users who play are equipped with Nike brand accessories such as shoes, headbands, etc. for free on ROBLOX and can use the accelerometer on their mobile device to transfer offline movements to online games. This feature allows real-life movement to exist in the digital space. WOW!!
If you are interested in visiting NIKE LAND, you can play it on ROBLOX soon, this is very interesting for this growing metaverse world. Hopefully, Cryptocurrency will develop and the price will rise soon.