For example, the effect caused by a company on those variables that customers and consumers consider important when making their purchasing decision may be related to any social responsibility action carried out by the same company. However, no matter how much social benefit it generates, it cannot be considered a source of competitive advantage if the market does not value it positively.

Organizational social responsibility has become an essential factor for competitiveness because it is a differentiation strategy of the company that involves social and environmental aspects, both in the company and in the different interest groups, through this action the labor conditions of the workers and the relations with the different interest groups are improved; this helps to reduce costs and to improve the company's productivity.

These companies also have a positive impact on the company's image and reputation among the various stakeholders and improve transparency and trust by being accountable to each stakeholder.

Within this same order of ideas, it is necessary to specify the importance of agribusiness and social responsibility since it has a high degree of concentration in the market, however, the exposure of its image is weak in reference to the importance of the nature of its business.

Companies with social responsibility as a competitive strategy generate strong links with all the actors of the production process in the agricultural sector, promoting demand and adding value to primary agricultural production and creating jobs and income along the processing-distribution chain.