Through the theoretical aspects of social responsibility discussed in the previous publication, companies can have good relations with communities, which directly influence organizational survival and the smooth running of the organization's own affairs, since the efficiency, morale and productivity of workers, as well as the acceptance or not of the products or services offered, are influenced by the favorable or unfavorable opinions of the community towards the company.

Globalization is a theory whose purpose includes the explanation of the events that are currently taking place in the fields of development, the world economy, social scenarios and cultural and political influences.

Today's organizations face the challenges of globalization, which have contributed to the creation of unpredictable levels of competition, in competitive global markets, organizations need to find dominant business solutions, with flexible and reliable structures. Therefore, an organization's infrastructure is enabled by information systems that directly or indirectly support business processes.

Global market change has become a constant, revealing a clear and essential need to continuously improve administrative processes. Since these processes are the pillar of success of an organization, information technologies that focus on improvements have been good candidates to help organizations meet their visions, within this framework the manager of the XXI century, must possess, knowledge, maturity and be on par with what it means projection for organizations and society.

While society seeks the solution to the primordial needs of human beings through the creation of organizations dedicated to specific needs, this leads us to deduce that business organizations in modern society cannot restrict themselves to the sole need to promise goods and services, but must increase their objectives, coupling those that refer to the natural and social environment with which they potentially relate.