What is Google Ads?
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos (the Google Display Network). Services are offered under a pay-per-click (PPC) pricing model.
The Use of Google Ads
Google Ads allow you to advertise and promote your products and services when users search relevant keywords. When done right, it has the potential to turbo-charge leads and sales. Let's take a look at what Google Ads are, how they work, and jump into the exact process you can use to set it up for your business today.
*7 Benefits of Google AdWords to Grow Your Business Online
- Adwords works faster than SEO.
- Increase brand awareness.
- Reach more customers through their Gmail Inbox.
- Reconnect with visitors of your website.
- Measure your performance consistently.
- Explore more using your ads.
- Tackle your competition better.