There has been many times, I have seen people and corporates resist to learn things, till the market has thought them those facts, with a PUNCH in to the face!
Google Plus was another sample!
In the same category, social media, Google+ is not alone. previously we had:
- Yahoo 360
- Orkut
- MySpace
and many more who shutdown for not being welcome by users. even a giant like Facebook is experiencing market loss these days.
what happened to Google+ ?
Google was expecting to shut down G+ AUG 2019, but moved up the date to April 2019. The expedited expiration date is due to a second vulnerability that impacted more than 50 million users. The vulnerability possible exposed profile information to developers which hurts me as a Google user, as I write these lines!!
But if you ask me, this countdown started long time ago, when Google avoided to see the reallity of market needs. For me, as a site admin and business developer, Google Plus was just an imposed SEO mean. not a really engaging social media. this is enough for a product to fail.
Google is a sample of Creativity among brands, and the driving engine of this creativity is its employees.
but even Google should learn to listen to customers not employees. Customers need somthing NEW and ENGAGING not just another brick in their social media experience.
Will FaceBook be the next punched student of markets? or you think they will be more agile and fit?