As a business, are you looking to generate more leads and revenue? It is time to consider generating leads through web design to help yourself make a website catering well to your audience and encouraging them to become leads for the business.
Here, we will provide you with the best lead generation web design practices that will help you build a better website. Here are some tips from experts at an agency specializing in web design Houston that will help you craft an effective lead generating website for your business.
1. Focusing on user experience
If you want to be successful with lead generation through your website’s design, you need to focus on building the design according to the audience’s needs. Though the site belongs to you and advertises your business, it is crucial that you make it for your audience. After all, they are the ones that are browsing your website.
The user experience is the priority as it helps drive leads successfully for your business. Creating a website helping the audience find information quickly and easily is key.
How is such a website created? The following steps are the answer:
• Get the pages loaded fast.
• Utilize white space.
• Create simple navigation.
These are just a few elements helping you create a user-friendly site which also helps generate good leads through improved user experience. Such helps them stay longer on the site, hence generating more business.
2. Selecting the right design for the site
Among the best practices for generating leads through a website, one of the most essential practices is the website’s aesthetics to be right. The design choices a business selects plays a key role because approximately 94% of the first impressions relate to web design.
If you do not have an impressive design catching the audience’s attention and keeping them on the page long enough, they will turn to those of the competitors and that is a loss for your business.
Here are some good practices for web design to help generate leads by being user-centric:
• Creating a style guide.
• Make the design such that it reflects the business.
• Choose (or Create) a customized design.
If you want to generate more leads for your business, your website’s design should be focused on creating a customized design of good quality which will help you stand out from the competition. It also makes the brand memorable and more noticeable for your audience.
3. Do not forget to add customer testimonials so you can boost your credibility
Do you know that 92% of internet users trust recommendations from others about a business/brand? If you are desirous of turning them into leads for your business, you need them to trust your brand (and in turn make your brand trustworthy). One great way of doing so is by allowing others to share their experiences with your business.
Adding testimonials to the website is an excellent way for businesses to showcase how people enjoy the brand. Integrating them into the website as part of the website’s design will help give customers insight into how the previous customer’s felt about your business. Integrating Google reviews and reviews from other sites help greatly.
4. Adding Call to Action (CTA) buttons so users can take the next step
CTA Buttons are an essential element of a website. Users check the site and examine the products/services offered. They need to have a way to purchase them and hence the CTA button comes in handy.
Integrating CTA buttons will help guide interested users in becoming leads. Follow the following practices if you wish you create effective CTA buttons:
• Make them pop out.
• No need to use plain CTAs.
• Choosing the right shape.
CTA buttons are critical for getting users in contacting your business, signing up for subscriptions and emails and downloading the content. If you want to help users take the next step forward and become your leads, create CTAs that are noticeable and gripping.
5. Adding visuals to make the site engaging
Walls of text on a website are a turn-off. Hence, addition & usage of correct and appealing visuals is a plus and counts as a crucial lead generation practice in web design. They help break up the text clutter and make it easy for the audience to understand information as well as gain a good user experience.
Here are some tips you should follow in this regard:
• Using original pictures.
• Creating videos to explain complicated topics.
• Using infographics to present data.