Two weeks back, Facebook came under fire after a data breach scandal was uncovered by Cambridge Analytica, a British analytics firm.
T
he CEO, Mark Zuckerberg, has apologized to users through several platforms including a full-page ad in major newspaper outlets of the United Kingdom and the United States.
One more remedy taken by the company is ending the support of data-sharing with third-party for the purpose of advertisement targeting. Previously, Facebook shared user demographics with data brokers who would further assist online advertisers in tailoring their ads in a bid to improve their return on investment. However, due to serious privacy concerns being raised by users worldwide, Facebook has cut off support for this facility.