In 2016, when Facebook launched live video streaming, they didn’t have to look for new things to make people like it more. The social network started the year with over one and a half billion active monthly users, and it acquired over three hundred million before the year ended. It all seemed like business as usual for the biggest social network in the world.
However, it’s hard to say that Facebook wouldn’t be where it is today if it wasn’t very good at adopting what’s new and hot. In 2013, it was video autoplay on the timeline. In 2016, it was live video streaming, a very popular content format everyone started using — your friends, your favorite comedian, your religious community, your favorite brand. Your grandma might be using it, too.
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