RECOMMENDATION
I once asked someone to recommend a transport company for me. He didn't think twice before telling me to go with GUO transport. He spoke of how reliable and trusted their vehicles and drivers are.
When I tried checking them online, I discovered their online booking platform was functional. I grabbed my token and in few minutes I had already booked online and made a choice for a seat. On the day of the journey, I received a call from them asking me to wait at a popular spot for the vehicle to pick me up rather than me taking the stress of going to their park.
Few minutes later, the vehicle arrived and my seat was reserved. Mehn! It was quite comfortable. Few days after I had arrived my destination, I received a call from one of their agents asking me how the journey was. From then on, I recommend this transport company to everybody traveling through any of their accessible routes. Initially, I had always ignored their park and use a different transport company but because they did well, I not only use them, I, just like I'm doing now recommend them.
Advertisement is expensive but with a touch of excellence, one person will tell another person that will tell another that you are the best and before you know it, your brand is the most popular. Just do it right and many people will advertise for you. This principle works in every venture.
I'm Jay Sun and I believe if you treat a client right, he will most likely talk other people into patronizing your brand.