The control and management of data is primarily done by two major advertisers – Google and Facebook. Unfortunately, their complete dominance has propelled them to be more reckless and aggressive with the users’ data. Personal data is resold, shared and cannot be controlled thereby exposing confidential information to numerous hackers, politicians and advertisers. In addition, this has given them undue advantage in the Ad-tech industry thereby placing other advisers – who don’t tamper with users’ data – are placed at an extremely competitive disadvantage.
Liberdy is building a new and effective advertising ecosystem that tackles the challenges of control, accuracy as well as the exposure of user data. With this, all advertisers are only permitted to access data from end user after due consultation and aggressive follow-up. Qualified advertisers have access to accurate and unparalleled data after all security measures have been put into place to make the data anonymous. By taking users into consideration and embracing them as equal partners and genuine owners of their data, the Liberdy platform is committed to providing a transparent, new, decentralized and an energetic digital advertising economy. On this platform, users regain anonymity and can equally control and access their personal information.
Through the incorporation of blockchain infrastructure into the platform, Liberty will provide an accurate, unparalleled and a comprehensive data management system for the advertisers. The same is also applicable to the users as they are offered a controlled and transparent data infrastructure. With Liberty, advertisers will be granted access to myriad of information generated from numerous data sources (social networking sites, search engines, shopping sites and the likes) that are certified by users. The use of decentralized storage coupled with the use of blockchain technology enables the transparent and uninterrupted flow of data to different sources (user to the advertiser), while permitting users to have full control of their data.
Experienced advertisers must understand the responsibility and value of holding personal data. Concerned internet uses are unrelenting demanding for anonymity, control and access to their personal data. The Liberdy platform has keyed into this vision and are doing their best to ensure that there is a positive change in approach and eliminate the exploitation and misuse of data. Liberdy are championing this cause consistently and are serving as the leading voice. They have been able to curry support from Tesla and Whatsapp founders as well as millions of internet users. The goal of this platform is not to evaluate special incidents but to tackle the foundational flaws.
Liberdy token will be used for the purchase and exchange of user data, without paying for redundant fees or passing through the intermediaries. Also, the token will be available for all network participants. Apart from this, the token will be used as a means of compensating users who make use of data, and to reward publishers to enable them gain access to special features, and for compensating contributors and network operators. The Liberdy team comprises of experienced Adtech industry experts committed to the transparent use of internet data. The team is led by Koby Ram, an Adtech veteran, who was the former CEO and founder of Vexigo, before it was sold to a NASDAQ unit. In summary, the platform was created for the sole purpose of reforming the digital advertising industry as it benefits both the advertisers and internet users.
To find out more about this project, here are some related links:
Website, Whitepaper, Telegram, Facebook, Twitter, Bitcointalk ANN thread
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