Why companies like HPE do not get Blockchain and Cryptocurrencies!

As we watch cryptocurrency and blockchain gain traction and widespread coverage, we also see relics of the past desperately trying to pretend they are still relevant in this new technology!

Fueling the rally is increasing business interest in the Ethereum blockchain, which can be used to build applications with uses beyond digital currencies. Hewlett Packard Enterprise (HPE, +1.15%), for one, recently demonstrated an application using the Ethereum protocol to power iRobot’s Roomba vacuum cleaner.
Source: http://fortune.com/2017/11/23/ethereum-price-prediction-all-time-high/

Companies like IBM and HPE do not get the large scale applications for cryptocurrencies and just are hopping on the buzz word "blockchain". Lets think now, WHAT application would you have to spend ETH on a Roomba vacuum? HOW can you utilize the Ethereum blockchain and ETH token for Roomba HPE? No wonder the CEO is stepping down next year! (https://www.cnbc.com/2017/11/21/meg-whitman-to-leave-role-as-ceo-of-hewlett-packard-enterprise-hpe.html)

So WHY do these companies claim crazy use cases for blockchain when everyone in crypto knows they are absurd? Well remember these people get paid millions of dollars a year to shill their own existence to dinosaur like investors of the past who just heard about Bitcoin and Blockchain for the first time this year!

What are your opinions? I can't see any use case for why Ethereum and ETH would be coupled with a robo vacuum cleaner...

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