True, I am not a big fan of fast food either, especially Macdonald's but people fall for big names, this is the reason you see Macdonald's, subway, pizza hut in every other town. People here prefer Western food because it's kind of different for them but I am not amazed to know that Americans don't really love fast food as much as people here do. We mostly prefer something that is new to us or that's not basically ours and not our own food. Balance should be there.
RE: Globalization : Massive drift