When working on a new design of any kind, logo, banner or even a full fledged product it is very important that the entire concept be centered around people.
As humans, our point of view is biased by default. We tend to see things our own way and most of the time we tend to believe the way we see things is the only right way there is.
However, when making something that will be used by people other than us it is important to note that whatever it is we are making should not be based on our own idea alone.
Even if you were the person to come up with the initial concept, it is rarely feasible that your idea would be the ultimate idea that would not require improvements from other people.
In order to make whatever it is you are designing usable for people, you would need to have people contribute their opinions on the optics of the final result.
Doing this would help you create a product that's compatible with multiple personalities and user characteristics.
From my experience as a designer, if you fail to seek outside opinion regarding your designs, you might as well be designing for yourself alone and maybe a couple of people who think like you. It would be very hard for you to create a viral produc