One of Apple's key supply chain sources in Taiwan has reported that the tech giant has cut orders for the iPhone 8 and iPhone 8 Plus by about 50%. This drop will affect November and December orders. Following the announcement, Apple shares fell nearly 3%.
These numbers don't necessarily show that Apple is struggling though since they earn even bigger margins on devices with higher internal storage capacity. As the iPhone X launch looms, many are still uncertain whether consumers will be willing to stomach the $999 starting price.