Image source: https://themerkle.com
According to the partnership agreement, DMarket and Playkey will cooperate on big data analysis and depersonalized stats sharing. This will allow DMarket to gain more insights into gamer performance and behavior while trading/exchanging in-game items. Playkey will get a better understanding of what devices and platforms users prefer to use for gaming, how much time they spend on them and more. The parties also agreed on cross-promotion of both projects to increase brands’ awareness among game publishers and developers.
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