Today, a typical customer finishes around 60% of his/her buying journey before contacting your sales representative. A marketing automation software helps you reach your target audience during the first half of their journey and increase your chances of a sale.
Mind that your customer’s journey doesn’t end at the selling. He/she would still interact with your business in many ways post sales. This gives you more opportunities to improve his/her customer experience. Marketing automation software makes it possible.
The Use of Marketing Automation Software Post Sales
Many businesses put a stop to their marketing efforts once their lead makes a buying decision and purchases their product. Marketing automation can help you win the post sales part.
Engagement to increase adoption
Getting someone to buy your product is one thing, but getting their entire team to buy your product is something completely different. As the person making a purchase and the end-user can be different, the end-users won’t always get the hang of your product.
You can improve customer engagement using marketing automation. For one, you can engage your audience using webinars and demonstrate the use of your product. Well, the audience you invite can be targeted. The level of segmentation and targeting possible with marketing automation is impressive.
Improve customer experience
Only when your customers are happy with you would they not only come back for more but also follow you.
It is not crucial that your customers choose your product. It is more important to win their loyalty. Reminding them of the value, you add in their life can them help reaffirm their commitment to you.
Use of smart communication
Your satisfied customers fit for you to approach for another sale. You can run email marketing campaigns using marketing automation software and send targeted personalized emails.
Write to only those customers who liked your products, and try to involve them. Precise and timely targeting can be achieved with a useful marketing automation tool.
Conclusion
Marketing automation can help you increase your customer journey. It can give you invaluable insights on the entire customer journey and provide you means of communicating with them.
Email marketing, drip marketing, landing pages and automation workflows help send out highly targeted communication. If you want a customer-centric organization, the use of a powerful marketing automation software is a must.