Recent criticism facing Facebook for allegedly aiding the spread of fake news and false information on the platform may have influenced a decision to ban crypto ads. Citing crypto as being frequently associated with misleading promotional practices, Facebook’s and Google crypto AD bans take effect officially in June 2018. This enormous recall of advertising content covers crypto content from ICOs to the coins themselves and covers 66% of online advertising. This would be a devastating blow to any industry to the untrained eye, but the unique qualities and personalities behind crypto say otherwise.
For the typical internet user, Facebook and Google may appear to be the beginning and end of the internet and its content. Savvy user, however, know that this is simply not true. The ad bans from these media giants seem like a blow to the industry, but it is quite the contrary. In a business that demands ingenuity, quick thinking, and positive initiative, the bans could be considered only a drop in the bucket of the challenges and oppositions that crypto faces.
Crypto is well aware of the mysterious and sometimes scary image it can perpetuate for itself and savvy crypto marketers know that it takes a personal touch to reach users. Press relationships, influencer interaction, and a steady media presence are all methods that are well cultivated in the crypto community to help get the word out, instead of relying on Facebook and Google ads.
Ready to jump into the world of cryptocurrency? Don’t let the lack of crypto presence on Facebook and Google deter you - take a look at this infographic from coin Central for more on the implications of the crypto ad ban, how the industry is responding, and how you can keep up with it sans Facebook.
Infographic Courtesy of Coin Central https://coincentral.com/how-to-advertise-in-crypto-info/