Chain is not a new crypto, it has been dormant for some time. This whole movement was the brainchild of Max and his team. Find a stable coin with good features and Chain happened to be their pick.
I agree with buying into ICO's in this environment to many people want a quick profit payout. On the other hand when they get dumped it's a good opportunity for us to pick them up cheaper providing the tech behind them is good ;)
RE: The first rule of HODL is.....