LydianCoin’s value isn’t determined by market forces. The coin is 100% pre-mined. You cannot sell your investment on the open market; you cannot transfer them to other wallets (private sale); you cannot sell your coins back to Lydian for cash; you can only redeem LydianCoin for marketing services provided by Lydian—marketing services which Lydian controls the price of. Lydian, as the sole authorized buyer of market sell orders, is under no obligation to redeem your holdings in exchange for its services, and due to coin valuation or market volatility may cease operation completely as stated in its white paper. This means they walk away with your initial investment. Lydian does not publish (and will not provide) a current rate card for its marketing services—instead it insists on individually negotiating a rate card based on the price you paid for LydianCoin in the presale. These details are all locked away under a NDA.
Your inability to sell LydianCoin privately or on the open market is buried in this block of text within their white paper (emphasis mine):
“THE TOKENS DESCRIBED IN THIS WHITEPAPER INVOLVE RISKS AND ARE OFFERED ONLY TO PURCHASERS WHO FIT THE DEFINITION OF AN ACCREDITED INVESTOR UNDER SECTION 501 OF REGULATION D UNDER THE UNITED STATES SECURITIES ACT OF 1933, WHO AGREE TO ASSUME SUCH RISK FOR AN INDEFINITE PERIOD OF TIME AND WHO AGREE TO PURCHASE THE TOKENS ONLY WITH A VIEW TOWARDS EXCHANGING THE TOKENS FOR DIGITAL MARKETING AND ADVERTISING SERVICES AS SET FORTH HEREIN AND NOT FOR THE TRANSFER, RESALE, EXCHANGE OR FURTHER DISTRIBUTION THEREOF.”
Lydian’s ability to deliver on marketing services is questionable. Gravity4, the company providing the marketing services has no listed clients or case studies. The CEO of LydianCoin is Gurbaksh Chahal who is currently facing jail time and was allegedly captured on video kicking his then girlfriend 117 times. LydianCoin’s official Twitter account retweets the personal feuds Chahal has on Twitter which makes you wonder if this type of unawareness is reflective of the quality of marketing you might receive upon redeeming your LydianCoin.