The Big Pivot: Finding Our Sweet-spot

We’ve made a big pivot and couldn’t be more excited about our improved vision!

Our previous platform, Digital Golgi, served it’s purpose as an MVP that validated our idea that cryptocurrency traders wanted a consolidated platform to view and trade their entire portfolio across the top exchanges. While Digital Golgi has all the functionality in place for multi-exchange trades, one-click liquidation, trailing stop-losses and other trading tools, we were still missing an intuitive user interface.

Further, we realized our users were more passive investors. Sure we had active traders making daily multi-exchange swing trades and other aggressive trading tactics, but the majority wanted to build a diversified portfolio and watch their investments rise, making adjustments here and there to increase their returns.

We realized there was a gap in the market between active traders using Bollinger Bands and RSI for short term trading, and then the buy and HODL investors who wanted the benefits of diversification applied to their crypto portfolio. We also saw that many retail investors were looking to create a diversified crypto portfolio, but only had access to the top 4 coins.

So, we pivoted to CoinPlan — Cryptocurrency Investing and Wealth Management.
With CoinPlan, we enable our users to take action by investing and managing all their crypto wealth on one platform. We’re filling the gap between exchanges and coin trackers for retail crypto investors.

Exchanges allow you to trade and diversify your holdings but do not have an intuitive user interface for visualizing and managing your crypto investments.

Coin Trackers like Blockfolio, Delta and others track your trades through APIs from different exchanges with great user interfaces, but users can’t take action to invest.

There’s a gap between exchanges and coin trackers that CoinPlan has bridged by enabling users to trade, track, diversify, and manage their crypto investments across 300+ coins and the top 6 exchanges.

So where do I sign up? We're live at https://www.coinplan.io/

We’re excited to be launching the first end-to-end cryptocurrency investing and wealth management platform. Ultimately our vision for CoinPlan is to become the TDAmeritrade + Betterment of the cryptocurrency world by finally giving retail crypto investors access to diversification, crypto portfolio packages, and wealth management tools.

We welcome any feedback and thoughts as we make this vision become a reality! Join one of our social channels and reach out to share your ideas.

Best Regards,

Chris | Co-founder | CoinPlan

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