I've been doing some research into the generic "pay-for-traffic" type websites, like ones that have you register an account and take surveys, accruing points until a threshold is met where they will issue a meager payout. I was thinking that if that model was adapted to pay out in Cryptocurrency, it might be better able to attract users and traffic.
Once it attracted more users and traffic, the website could adapt its model to funnel user traffic to other off-shoots such as games or apps that could award Cryptocurrency for other various forms of user engagement. It's in the vein of the BAT (Basic Attention Token), but appears more lucrative at a glance.
Aside from the users being more motivated to engage with the product, the Cryptocurrency pay out scheme would serve as a sort of viral marketing for itself, in addition to opening the door for more ways for the underbanked to gain access to the global market.