BAT has been conceptualized as a means of improving the efficiency of digital advertising by creating a new token which can be exchanged between publishers, advertisers, and users on the Etheurem blockchain.
BAT is will be used by the web browser Brave created by the same guy who made Mozilla Firefox. Not many of you have heard of Brave but you should definitely check it out, you can browse the web faster by blocking ads and trackers that violate your privacy and cost you time and money.
This month, they say mid- September so any time now they will be releasing Mercury, The first step in their development roadmap which could result in a pretty good price hike in the next coming days.
Good Luck to the BAT team!