Jay-Z was the first rapper to get into crypto when his Soldier Field stadium concert partnered with local newspaper Chicago Sun Times to sell tickets in bitcoin through a third party vendor.
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In Spring of last year, Mr. Carter announced a subsidiary, Arrive Venture Capital, under his Roc Nation banner (itself owned by Live Nation Entertainment, which in turn is owned by Liberty Media) to focus on startups. The 21 Grammy-winning, 100 million records sold mogul can now add crypto to that list of long accomplishments.