Coinbase Is Rebranding Its Crypto Exchange Service

Coinbase announced Wednesday that it is launching a new version of its GDAX platform called Coinbase Pro and acquiring crypto trading relay platform Paradex.

The new platform seeks to "make the trading experience easier and more intuitive," according to the startup. Other features include a new chart system which provides streamlined access to historical data and a consolidated portfolio view.

Beyond simply trading assets, Coinbase Pro aims to provide a host of new features for investors, according to the release, which reads:

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