Binance ICO platform is intended to be used only for funding through their token, I don't see competition here.
Discounts are on all services of the platform, by the way. Lack of dividends concerns me as well, I hope they will figure it out in the following years. Nevertheless, BNB still offers much more than most coins at this stage.
OMG is great no doubt, a must-have coin in a long-term holder's portfolio
RE: Binance - promising exchange and great investment!