Creativity comes from a blend of individual and collective ‘ideation’. Brainstorming is a creativity technique to generate a large number of ideas for the solution of a problem which works well in groups. Brainstorming is the often-maligned practice of getting a group of people together and generating ideas. Group Brainstorming helps in following ways :
- Encourages you to look at things in new ways
- Diverse experience of a team instead of individual
- The whole team is involved so everyone ‘buys into’ the outcome
- Should be relaxed and informal to encourage participation
Rules
- Everyone having a say
- All ideas being equally valued
- No criticism of other people's ideas is allowed
Energize Brainstorming Guidelines
- Focus on clear goals
- No critical remarks allowed
- Start solo
- Quantity is desired
- Wild ideas are helpful and encouraged
- Adding to ideas is okay
- Facilitator keeps groups on task and creative. Ask ‘What else?’
- Record everything