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Here’s Why IHOP Changing to IHOb (For Burgers) Is Actually Really Smart

Here’s Why IHOP Changing to IHOb (For Burgers) Is Actually Really Smart

IHOP recently announced that it’s (temporarily) changing its name to IHOb (the 'b' the stands for 'burgers'). Most of the Internet made fun of this move – after all, who wants to go to IHOP to eat a burger?

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