In every social interaction, one person is more reactive than the other to the words and actions of the person they are communicating with. Frame control is a topic that gets discussed Ad nauseam in

My book review of this concise deal maker's manifesto which I enjoyed in this hammock in 🇨🇷 Costa Rica in 2012 - a book I'm considering re-reading for a 3rd time even now. Read 📑 Everything mentioned

The definition of a frame is a set of emotions and desires that you bring to the table anytime you are communicating with another person. What's important to understand about frame control is that whenever

"I know that this is all wrong but I can't stop. I've tried and it doesn't work. I don't know what to do. I really feel like I will end up cheating on my wife." Writes a naive young husband in

I was on a sales call recently, I wasn't sure that the call being was worth my while, but I have a sales process I follow regardless. Halfway through the sales call the balance of my Paypal account had