“The more clients you get, the more money you make” is incorrect. In the short run, it is true that you get more money with every client working with you. But in the long run, it is even counterproductive

I’ve never seen it work properly. You can make it work in specific sizes, instances, and surroundings, but logos using real life images don’t work in generality. The reasons why are as manifold as the

We can argue about, if the background is part of the logo design or not. But we can’t argue about the fact, that the background has an impact on the design. This is why we should always test our designs

Our unconscious thinking is very powerful. Most of the time we aren’t even aware of how it directs our behaviour. In design (and in marketing) you flirt with the unconscious of your customers and you should