Are you running an e-commerce business? Or planning to start one? For any of the two cases, you need to remember that, a successful e-commerce business must have its products properly organized and each product should own proper descriptions. In case of an online business, the buyers can’t touch or feel your products, and the only way through which they can relate to a certain product is by its product description. Once you log in to shopping sites like Wish, you would understand what I’m actually trying to establish here.
In case you have any confusion regarding writing the product descriptions, you can check out the following tips.
- Before you start describing your product, you must decide who are your target customers. Suppose you’re thinking of selling a gadget, then the first customers you can think of are the tech geeks. Obviously, there would be people who are not exactly tech geeks but are willing to buy that certain gadget; but the fact is that it is easy to convince the non-tech geeks to buy a certain gadget. But when it comes to the tech geeks, they already know every little detail of that gadget. So, if there is even a tiny information missing, the tech geeks would run to another site. So, while writing the product descriptions, keep in mind your target customers.
- You might write the description of a certain product in two different categories, which are, features and benefits. This would surely attract the customers. While the feature section would only describe the features and specifications of a certain product, in the benefits section, you need to showcase your creativity and write those points which you think would be beneficial from the buyers’ point of view. If written properly, this can bring you more and more customers.
- Another important thing is the offers and discounts. Make sure you highlight the available offers and discounts on each product prominently. There are many shopping sites, which make a separate section for sale and price cuts; you can do that, but highlighting the offers and discounts on each product individually would boost your sale further. In the context of highlighting, make sure you highlight your product’s best features in an eye-catching way. This could help you in getting more buyers.
- An important issue with any e-commerce site is how trustworthy it is. If you appeal to your customers in a reliable way, they would buy things which they did not even think of buying. And if you don’t sound reliable, they won’t even buy your best product. So, what matters here is the tone. You must be sympathetic and reliable in your tone of writing. The product description should be written in such a way that the buyer feels that he or she won't repent if they buy from your website. And for that, you need to understand your buyer’s perspective very well.
- Finally, make sure the description you write covers, the what, when, why and how much. What here means what benefits would the buyer get if they buy your product. When means when or where would they find it relevant. Why means why should they buy it that means what value would it add to their life and finally how much means how much it costs, is it charged rightly or not. You can even give a section where buyers can compare the price of the same product on different websites. So, get more creative with your site and you are bound to be successful.
These were the top 5 tips which you can follow while writing a product description for your e-commerce site.