Yep, it's hard to hate on Amazon when they are the best in the world at serving customers through an Ecommerce store. But still... They are getting so big they are scary.
In my business I am working towards having Amazon independent buyer traffic. I will probably still send that traffic to Amazon to take the order, at least for a while, but I want the option to opt-out when and if I need to.
RE: Armchair CEO - How Amazon Can Finish Taking Over The Ecommerce World