It is hard. I wish I could emphasize this enough. They'll tell you don't go into it for the money (Plix why else am I stressing myself). Truth is we all go into business for many reasons but at the topmost table we want profit and lots of it. Minus the freedom that comes with entrepreneurship, that sense of being successful at something is something we all want deeply.
In as much as we are in it for the benjis I also want to encourage you to hold on and be consistent. Every business is Rocky in the first few months. Hell the first few years. You may find yourself pumping in more money just to watch it stand. This is where passion comes in. When you're passionate about a business line you wouldn't mind pumping more resources into it. Because it'll be as though you're nuturing a child and you're watching it grow beautifully.
Why am I making this post Sef? Maybe I'm just trying to encourage myself or someone out there reading. I've been in the rocks for a while now with my business and it feels as though I should take a long vacation but I guess this is the time my passion should speak the loudest!!!!